Past Events
1 hour 04 min
Free
Xprenia

Xprenia

Established in 2020, Xprenia is a self-managed e-learning platform that presents first-hand stories and knowledge from industry experts, always keeping you up-to-date with insights across the world.

Topic: How to Build a Successful Business Through Sports Marketing

This event was held on 15th September 2021 (Wednesday), 8PM - 9PM (GMT +08)


WHAT IS IT ABOUT?

Sports Marketing is a subdivision of marketing with an enormous amount of untapped potential. Notice how your favourite athlete's jerseys are plastered with brand sponsors? That's a result of Sports Marketing!

 

More and more businesses are employing sports marketing to promote their brand. Today's global sports industry is worth up to $388 billion. Therefore, it is important to understand how to leverage the passion of sport consumers to build a positive association between the brand and the team.


That being said, Sports Marketing is an industry that requires specific industry insights and knowledge to get into. With the Tokyo 2020 Olympics coming to a close, there has never been a better time to get into sports marketing.


In this event, Ms Evelyn Chew will be sharing her journey in sports marketing and insights on how to succeed in the industry.


WHO SHOULD ATTEND?

• Anyone who wants to find out more about sports marketing

• Business owners who are looking to promote their products and services through sporting events and sports teams

• Sports marketers who wish to optimise their marketing strategies

• Anyone who wants to develop their passion for sports into business


WHAT WILL BE COVERED?
(1) An overview of sports marketing

(2) Why sports marketing is beneficial to your business

(3) Understanding the important factors to consider when marketing through sports


SPEAKER

About Evelyn Chew:

Sports is Evelyn's passion, and now is her purpose. After going through a near-death experience, Evelyn gained a new perspective on life. Evelyn now seeks to create a positive impact on others through sports. The Ministry of Adventure Digital Media Is a full-service sports media and marketing business run by Evelyn to help sports brands and companies to increase online visibility and improve sports fans engagement to increase leads and sales.

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WHAT WILL BE COVERED?
(1) An overview of sports marketing

(2) Why sports marketing is beneficial to your business

(3) Understanding the important factors to consider when marketing through sports


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