Sales & Marketing
0 hour 47 min
$29.90
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Xprenia

Xprenia

Established in 2020, Xprenia is a self-managed e-learning platform that presents first-hand stories and knowledge from industry experts, always keeping you up-to-date with insights across the world.

Marketing allows businesses to strategically share their products and services with a niche audience, and the right marketing strategies will boost the customer base and maintain a positive brand image.

 

In this video, Shelby Tee from BlackStorm Consulting teaches you how to up your marketing game. She will elaborate on several marketing approaches - segmentation, targeting, positioning, and how to communicate effectively with the audience to achieve the most favourable marketing outcomes. Shelby also uses case studies to display examples of successful marketing

 

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Play

Description

Timecodes

0:00 Introduction

0:26 Observations in Marketing

6:01 Three Key Trends

8:40 Four Levels of Marketing

11:50 A Case Study: Love, Bonito

22:13 A Case Study: Apple

25:34 The Key Takeaways

28:40 Q&A

45:49 Conclusion


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