Marketing allows businesses to share their products and services with a niche audience strategically, and the right marketing strategies will boost the customer base and maintain a positive brand image.
In this video, Shelby Tee from BlackStorm Consulting teaches you how to up your marketing game. She will elaborate on several marketing approaches - segmentation, targeting, and positioning, as well as how to communicate effectively with the audience, to achieve the most favourable marketing outcomes. Shelby also uses case studies to display examples of successful marketing.
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There’s a saying that goes ‘Business has only two functions – marketing and innovation’. Every business has implemented some form of marketing, but how do we implement SUCCESSFUL marketing? In this session, Shelby Tee shares more about how businesses can improve their marketing efforts.
0:26 Observations in Marketing
6:01 Three Key Trends
8:40 Four Levels of Marketing
11:50 A Case Study: Love, Bonito
22:13 A Case Study: Apple
25:34 The Key Takeaways