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0 hour 47 min


Established in 2020, Xprenia is a self-managed e-learning platform that presents first-hand stories and knowledge from industry experts, always keeping you up-to-date with insights across the world.

Marketing allows businesses to share their products and services with a niche audience strategically, and the right marketing strategies will boost the customer base and maintain a positive brand image.


In this video, Shelby Tee from BlackStorm Consulting teaches you how to up your marketing game. She will elaborate on several marketing approaches - segmentation, targeting, and positioning, as well as how to communicate effectively with the audience, to achieve the most favourable marketing outcomes. Shelby also uses case studies to display examples of successful marketing.


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There’s a saying that goes ‘Business has only two functions – marketing and innovation’. Every business has implemented some form of marketing, but how do we implement SUCCESSFUL marketing? In this session, Shelby Tee shares more about how businesses can improve their marketing efforts.



0:00 Introduction

0:26 Observations in Marketing

6:01 Three Key Trends

8:40 Four Levels of Marketing

11:50 A Case Study: Love, Bonito

22:13 A Case Study: Apple

25:34 The Key Takeaways

28:40 Q&A

45:49 Conclusion

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