Sales & Marketing
0 hour 09 min
BlackStorm Consulting

BlackStorm Consulting

BlackStorm Consulting is a boutique growth consultancy firm that helps organisations grow through our extensive knowledge and by tapping on our network of alliances and partners. We scale businesses in Southeast Asia.

“Building a brand is never just the marketing department’s responsibility.” Shelby Tee (Managing Partner, BlackStorm Consulting)



 Shelby Tee, an experienced Marketer, will be diving into how you can create a unique and memorable brand identity. The podcast will cover what to do before creating a brand and how to develop and design it.


Branding is an important element in any business. It is the perception of your brand that can attract customers, even if you have a great product or service. Branding helps you to communicate your message, values and evoke feelings in consumers. In this podcast, you will learn how to create a brand that stands out from the rest.


Creating a brand that people will remember is not easy. This podcast offers a guide on how you can start. It covers how you can survey general public sentiments to create a brand that resonates with customers’ needs. It also highlights the key questions you should ask yourself when developing a strong brand identity and what factors you should note when designing your brand.


Suitable for

• Aspiring business owners or entrepreneurs

• Established business owners who intend to rebrand

• Individuals interested in establishing a personal brand




00:50 Overview

02:10 Three main steps of creating a new brand

02:23 Gathering of insights

03:42 Developing a strong brand identity

04:58 Designing your brand identity

08:04 Key takeaways

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