Business Management
0 hour 16 min
BlackStorm Consulting

BlackStorm Consulting

BlackStorm Consulting is a boutique growth consultancy firm that helps organisations grow through our extensive knowledge and by tapping on our network of alliances and partners. We scale businesses in Southeast Asia.

Companies who fail to prepare will prepare to fail eventually. Rebecca Wan



Research is a fundamental step before you start your business or try to sell anything. This podcast covers the main aspects of research, including types of research and how to research customer profiles and competitors.


With information being widely available everywhere and often can seem daunting, this podcast highlights how you can effectively filter what information you can use for your research, as well as tips on how to get better quality research to aid you in your market research.


Suitable for

• Aspiring business owners or entrepreneurs

• Individuals who are interested in research




00:50 Importance of conducting research

01:12 Overview of research

01:32 How to research your customer profile

02:11 Types of research sources

04:22 What are the challenges or restrictions that stop customers from purchasing your product

04:32 How to conduct surveys and get respondents from the general public

07:00 Start your research within your inner circle

07:25 Categories of ideal customers

08:00 What are the external factors to look out for, and how to look them up

10:55 How to research your competitors

14:55 Key takeaways

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