With Southeast Asia (SEA) gaining recognition for being a business hub, many companies are looking to hop on the bandwagon to step into SEA and grow. McKinsey reported that global goods trade had risen from 27% to 33% in recent years in Asia, showing the potential that SEA as a region can possess. Additionally, the Association of Southeast Asian Nations (ASEAN) has become a formidable global opponent and is incredibly focused on making SEA a global trading and business hub.
However, companies would most likely fail without a business plan, even upon successfully entering a market. After gaining the rights and connections to enter the industry, the company must sell its products to ensure it gains a strong foothold within SEA. Importantly, it has to incorporate current market needs into its products to speed up the growth and selling process.
In this course, learners will pick up how to cement their industrial position as they venture into a new region. They will also be guided on the useful methods to adopt and adapt to avoid pitfalls that have been made. Alongside the equipment of necessary knowledge, learners will also have their understanding tested.
Supplementary factsheets on prominent countries in SEA such as Singapore will also be provided to help gain a slice of the market pie.
In this course,
01. Understand Southeast Asia
Do not simply jump on the bandwagon of entering the SEA market. There is a need to analyse and understand why are companies doing so. It is important to consider if introduced products will actually succeed under the current and future market conditions of SEA. This course will save you the pricey lesson and equip you well to gain a share of the market.
02. Learn how to understand the market
Learners will understand the various factors to look out for when deciding which country best suit your business needs. Failing to consider any of these factors will impair your business. Incorporating these factors into your decision-making process will aid learners in marketing your products to gain a sizeable market base. Additionally, it will help business owners anticipate the possible challenges they may face and think of solutions to root out the problem instead of wasting time and precious resources at the critical juncture.
03. Market entry strategies to be adopted
Various market entry strategies that can be adopted will also be introduced to learners. The success of selling to the market hinges greatly on your knowledge of which is the best and knowing the available methods. This will help business owners better communicate their business idea and plan to employees, who will then know how to work towards success. By showing participants what the possible ways of market entry are, we believe that you will tailor our suggestions into your business plan, consequently smoothen your journey to enter the market.
What is going to be covered
· What is SEA
· Why SEA
· Characteristics of SEA
· Factors to considering on where to sell in SEA
· Market entry stratagies to be adopted
· (Slide) Courseware —How to Sell in Southeast Asia
· (PDF) Factsheet - Five Southeast Asia Factsheet
· Entrepreneurs who wish to know how to sell in the Southeast Asia (SEA) market
· Sales and Business Development teams who are planning or strategising to sell in Southeast Asia (SEA)
· Individuals seeking to gain insights on capturing market share in Southeast Asia (SEA)
By the end of the course, you’ll be able to:
· Understand the SEA market
· Evaluate if it really is a good place to conduct business
· Understand factors that should be incorporated into your decision plans
· How best to gain a foothold in the SEA market
Managing Partner of BlackStorm Consulting
Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resource, market-entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART that specialises in loud pieces of outwear that are stylish and yet professional.
Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include the formulation of frameworks and business tools to provide objective and innovative solutions to the clientele, as well as business development.
There are a total of 18 videos divided into four sections in this course:
· Lecture 1: Introduction and Agenda
· Lecture 2: What and Why Southeast Asia (SEA)
· Lecture 3: How to Decide Where to Sell
· Lecture 4: Market Entry Strategies
You will be able to access the following materials in this course:
· Course Slide Deck (PDF)
· Factsheets (PDF)
Southeast Asia (SEA) is a very fragmented region that comprises 11 different countries. It is important to steer clear of the differences and approaches in different countries.
Understanding ASEAN that may benefit your business.
Identify the key factors you need to know before entering into the Southeast Asia market.
Understanding the financial elements that are tied to your business will help you with your business strategy and planning.
Explains the importance of understanding your target customers.
Find out the importance of having business partnerships which may benefit your business in the new market in Southeast Asia (SEA).
Learn the fundamental differences of cultures and communication in different countries in Southeast Asia (SEA) region.
Find out whether the product or service that you currently have is mature in the ecosystem before entering into a new market.
Find out how strategy helps your business to set a clear direction when entering into a new market.
Find out the three steps required to check the viability of your business plan before entering into a new market.
An overview of the different types of strategies available for businesses to enter into a new market.
Learn the viability as well as the pros and cons of using a distributor as the approach to enter into a new market.
Learn the viability as well as the pros and cons of adopting joint venture as the approach to enter into a new market.
Learn the viability as well as the pros and cons of using franchising as the approach to enter into a new market.
Learn the viability as well as the pros and cons of using merger and acquisition to enter into a new market.
Learn the viability as well as the pros and cons of using direct export to enter into a new market.