Meet Eva Chen, the Co-founder of Nekoko Jewellery. In this video, Eva Chen shares her thoughts on fashion jewellery and her personal journey in the industry.
“Neko” means cat in Japanese. A cat’s elegance, as well as its persistence in maintaining its own style in an ever-changing world, symbolises modern women, who inevitably have to take up multiple roles in life, still continue to demonstrate self-confidence and independence. "Nekoko" was born from the desire to bring out such dignified beauty through jewellery.
With Nekoko’s jewellery, the spirit of independence and self-expression is conveyed to all women, through the exquisiteness of the jewellery and Nekoko’s pursuit for quality. Nekoko features four major product styles that are suited for all occasions.
00:06 Could you give a brief introduction about yourself?
01:06 What do you understand about the fashion jewellery industry currently?
04:18 In a competitive market, how do fashion jewellery entrepreneurs design and convey their own brands?
07:23 How do we choose fashion jewellery that is suitable for ourselves?
11:13 What is your future outlook in the fashion jewellery industry?