With Southeast Asia (SEA) gaining recognition for being a business hub, many companies are looking to hop on the bandwagon to step into SEA and grow. McKinsey reported that global goods trade had risen from 27% to 33% in recent years in Asia, showing the potential that SEA as a region can possess. The Association of Southeast Asian Nations (ASEAN) has become a formidable global opponent and is incredibly focused on making SEA a worldwide trading and business hub.

However, companies would most likely fail without a business plan, even upon successfully entering a market. After gaining the rights and connections to enter the industry, the company must sell its products to gain a strong foothold within SEA. Importantly, it has to incorporate current market needs into its products to speed up the growth and selling process.

In this course, learners will pick up how to cement their industrial position as they venture into a new region. They will also be guided on the valuable methods to adopt and adapt to avoid pitfalls that have been made. Alongside the equipment of necessary knowledge, learners will also have their understanding tested.