Business Series

How to Seal Business Deals in Southeast Asia

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Course Overview

This course highlights various factors that one can study to better seal business deals in Southeast Asia (SEA). Regardless of the industry or country, the course takes you through what influences the way people think and behave. 


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What Is This About?

  • Videos: 9 short videos
  • Course Materials: PDF Slides & Factsheet
Sealing business deals are essential to organisations of all kinds. While businesses are familiar with closing a case in their home country, obtaining a client overseas will be pretty challenging. The company needs to seal business deals outside of its home country to expand overseas successfully. Companies tap on a more extensive consumer base and reap greater profits by expanding overseas.

Before approaching a potential client overseas, the company will need to consider various factors such as cultural and business norms by presenting themselves as business owners who care about the country's unique culture. Additionally, the company will need to anticipate the potential challenges and obstacles. By doing so, it increases their chances of being able to have a strong foothold in the foreign market.

According to the Asian Development Bank data, Southeast Asia grew at a robust 4.8% in 2019 and has been touted as one of the fastest developing regions globally, well above the global average of 3.2%. The region is a force to be reckoned with and has proven itself a lucrative country to conduct business in. Many companies have flocked to partner up with various companies in Southeast Asia, some meetings significant success.

Course Overview

Uncover the potential challenges that may be encountered when stepping into the borders of Southeast Asia are

This course gives business owners the upper hand in understanding the potential alterations encountered when communicating with potential partners or clients. Knowing the challenges that may be faced, the business owner can then attempt to solve them first to ensure the smooth closure of business deals.

Understand cultural differences and the importance of respecting them

Each country has a different culture and social norm. That is what makes each country in Southeast Asia unique and different. Before meeting up with your potential business partner or client, business owners must make an effort to learn of the different customs and traditions each country has. This will win them the trust of locals. 

How to communicate and negotiate effectively with locals

You'll learn how best to liaise your business strategies, models, and techniques with the locals. By having this important skill set under your belt, the success rate will increase significantly. By the end of this course, you'll understand the necessary preparation for sealing a business deal in Southeast Asia and know how best to close a case. 

Learning Outcomes

  • Identify the offerings, customers, unique selling proposition, and partners in your home country or headquarters
  • Know how to prepare to expand into Southeast Asia
  • What are the cultural and business norms to be aware of when meeting locals
  • Review and communicate your plan from a macro perspective
  • Negotiate for the best possible benefits for your company to have a smooth entry into the country

Who Should Attend?

  • All business owners or entrepreneurs currently in or intending to branch into Southeast Asia (SEA)
  • Business development executives intending to upgrade their skills in venturing into new markets
  • Aspiring entrepreneurs or startup founders researching entry into SEA

Course Outline

Meet the Instructor

Jeslin Bay

Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces.
Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.

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