Business Series

Marketing Plan 101: Making Your Marketing Efforts More Effective

Marketing Plan 101 is an introduction to the world of marketing. This course will take you step-by-step through the process of developing your own marketing plan—and give you plenty of resources to help you on your way!
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  • Course Materials

    PDF Slides
    Activity Templates

  • Delivery Methods

    Self-paced Training
    Instructor-led Training

  • Takeaways

    Industry Experts Insights
    Specially Designed Program 

What  is this about?

You want to get started with marketing. But where do you start? As a business owner or marketer, you're between a rock and a hard place — at least, that's what it can feel like. You know you need to market yourself and your business, but you're not sure in what capacity.

Marketing Plan 101 is an introduction to the world of marketing, providing an overview of topics such as marketing mix, marketing campaigns, and funneling. This course will take you step-by-step through the process of developing your own marketing plan—and give you plenty of resources to help you on your way. It can be a challenge to create a marketing plan that works. Hopefully, by the end of this course, you will have an actionable marketing plan.

Course Overview

Marketing Funnel

A marketing funnel guides the audience along a journey of choosing products and services. The best part? You can use the concept and apply it to almost anything!

Marketing Plans

Learn how to create a marketing plan for your business! Whatever your business – B2B or B2C, big or small – getting your marketing strategy right is the most important thing.

Marketing Campaigns

There are plenty of ways to market your business and generate sales. In fact, ideas and options can be overwhelming at times. Don't let it overwhelm you—find out the best marketing tactics and campaigns you should try!

Learning Outcomes

  • Learn the fundamentals of marketing
  • Create a marketing plan that works
  • Develop key skills needed to execute a marketing plan
  • Execute a marketing plan, track campaigns, and measure results

Who Should Attend?

  • Newbies: If you're totally new to marketing and want to get your feet wet in a beginner's course, this is for you.
  • Career changers: Maybe you've been in the same role for a long time and are ready for something new.

  • Refreshers: If you haven't been in marketing for a few years or just want to reexamine the basics, this is for you too.

Course Outline

Meet the Instructor

BlackStorm Consulting

BlackStorm Consulting is a Singapore-based business consultancy firm specialises in corporate strategy and market entry in Southeast Asia. We scale businesses through closing strategic gaps that hinder companies from reaching their potential. Our clients and connections are internationally present and range from small and medium sized businesses, MNCs, to government agencies.

“Consulting-As-A-Hybrid Service (CAAHS)” is the term coined by our team, where we strive to provide our clients a whole new level of experience in engaging consultants. We put our clients in control of the hiring of consultancy services, in hybrid manners. Benefitting from the beauty of virtual services and physical execution and creating both tangible and intangible results that fast grow your business.
 
We build solid foundation for our clients across multiple layers and areas of business in an undisruptive way.
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