Events

How to Market Your Business on LinkedIn Effectively

Date: 2 June 2022 (Thursday)
Time: 10:00 AM - 11:00 AM (GMT +08)

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What  is this about?

LinkedIn is the current go-to platform for working professionals to connect with one another and to build their portfolio. Since 2021, LinkedIn has over 774 million registered members from over 200 countries. It provides a wealth of contacts for any business owner or aspiring entrepreneur to effectively market their business to high quality leads. But with everybody clamoring for a piece of the market share pie, how can one effectively their business or their own personal brand effectively through the platform? 

​In this webinar we have invited LinkedIn Marketing Expert Adam Houlahan, from Prominence Global for a fireside chat to provide his vast insight, experience as well as tips and tricks on how to market your business effectively through LinkedIn. 

​We will be addressing points such as: 
  • ​How to come up with useful content to post on LinkedIn 
  • ​How to do Marketing on LinkedIn 
  • ​How to generate quality leads on LinkedIn 
  • ​How to develop a personal brand on LinkedIn 
  • ​Building community and engagement on LinkedIn 

Event Playback

01. Introduction & Guest Speaker Introduction

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02. Question 1: What Made You Interested In LinkedIn? 

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03. Question 2: What Are Some Of The Typical Misconceptions Of LinkedIn?    

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04. Question 3 : When Do We Use LinkedIn Group Or Community? 

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05. Question 4: What Are The Common Mistakes Do You See On Linkedin? 

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06. Question 5: How Do We Stay Updated With The Changes Of Algorithm? 

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07. Question 6: How To Optimise SEO On Your Profile? 

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08. Question 7: Does Switching On Profile Tracker Helps With Your Profile?  

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09. Question 8: Should A Person Invest In A Premium LinkedIn Profile?  

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10. Question 9: What Is Your Secret To Getting More Viewers To Your Webinars?  

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11. Question 10:  How Often Should You Host Your Events?  

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12. Question 11: What Are Some Of The Strong Don'ts On LinkedIn?  

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13. Question 12: What Alternative Ways Are There To Contact Someone?  

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14. Question 13: Is It Better To Hire Someone To Manage Your Linkedin?  

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15. Outro & Ending

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Who Should Attend

  • ​Aspiring entrepreneurs/startups looking to build their personal and company brand online 
  • ​Business owners looking to build a strong social media presence for their business

Moderator & Speakers

Jeslin Bay (Moderator)

Managing Partner of BlackStorm Consulting

Based in Singapore, Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, which specialises in loud outerwear stylish yet professional pieces. Jeslin is also the Director of Global Strategic Partners (Singapore), where talents are placed to jobs after intensive in-house training.  

Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.  

​Adam Houlahan (Speaker)

LinkedIn Expert and Author  

Adam Houlahan is an International Keynote Speaker specialising in LinkedIn strategies for entrepreneurs, and CEO of one of the few truly global LinkedIn agencies, Prominence Global. 

​He hosts arguably the world’s largest free on-line LinkedIn training event with thousands of people registering 5 times each year and is considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business. 

​Adam is also the author of three Amazon best-selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. Adam co-authored a fourth international best-seller Better Business, Better Life, Better World.  

​He believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to positively impact 12 million people in need and has surpassed 7 million impacts on the way to that target.    

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