Why Startups Fail Series

Premium Case Study 01: Honestbee

🐝 Honestbee aspired to be Asia's largest online on-demand concierge grocery delivery service and the world's most convenient services marketplace ever! What led to its downfall?
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“Hiring and talent retention are one of the challenges many startups face. This is because the skill sets we need are not readily available in Asia.”
Joel Sng, CEO and Co-founder of Honestbee
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What is this about?

The words failure and startup are not synonymous. In fact, you will hear these words together a lot. So, let’s be honest about Honestbee. Honestbee had a great promise. It brought online grocery to the palms of your hand. You may have already heard, and if not, we will tell you the shocker of why Honestbee failed.

In this podcast, we are delighted to provide you with the audio version of the case study that offers an opportunity to understand how the startup Honestbee failed, how they could’ve minimise the failure rate, and what you can learn from its mistakes.
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The Podcast

Be it in your pocket, your hand, or enjoying the audio version of the case study during commutes or lunch breaks - there’s no better feeling than immersing yourself in our startup playlist that is simply hard to miss. 
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Honestbee Ebook

To help you understand why Honestbee failed and what you can learn from it, we'd be happy to send you an eBook version of our case study on their failure. Sign up now to download your free copy.

Your free eBook copy of Honestbee's failure case study is now available for download. Get it now by clicking the button below!
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The Premium Article

We are delighted to provide you with the case study that offers an opportunity to understand how the startup Honestbee failed and what you can learn from its mistakes.  
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Disclaimers
*All information extracted from external sources was correct at the date the article was posted and the dates on the sources. The information contained in this article represents the authors' views, and opinions that are based on public data available online and do not necessarily reflect the position of the organisations mentioned in the article. Hyperlinks for the information obtained from external sources are provided in the article. Please click on the links for updates on the information provided in the respective articles. Please email media@blackstormco.asia for any enquiries or clarifications on information contained within the article.

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“We read your case study about Honestbee in Why Startups Fail, and we are all impressed on how it was well written and analyzed. We even got learnings from it as marketers ourselves."
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