Business Series
A breakdown of the company's TAM, SAM, and SOM in the marketing portion of their strategy is a common (and very important) component missing from most businesses that we've seen over the years. Let's begin by looking at some of these acronyms, shall we?
Videos: 1 Short Videos
Coming up with an estimate of how big or small the market is is often an important step in planning a business. It might seem counter-intuitive, but one of the first steps to successfully conquering space is knowing your enemy. There are many ways of market sizing, but you will learn which one the best businesses use in this course.
Startups often use the acronyms TAM, SAM, and SOM in their market analysis, but what do these acronyms mean and why are they useful? TAM, SAM, and SOM are acronyms that represent several market segments:
The overall market demand for a product or service is TAM (Total Available Market)
• The section of the TAM addressed by your products and services that are within your geographical reach is known as the SAM (Serviceable Available Market).
• The segment of SAM that you can capture is called SOM (Serviceable Obtainable Market).
Learn how to measure the size of the market
Learn how to gather inputs for market sizing
Learn how to size market opportunities
Individuals involved in market research and analysis wishing to gain insights into different methodologies, data sources, and analytical tools for evaluating market size and growth.
Meet the Instructor
BlackStorm Consulting is a Singapore-based business consultancy firm specialising in corporate strategy and market entry in Southeast Asia. We scale businesses by closing strategic gaps that hinder companies from reaching their potential. Our clients and connections are internationally present and range from small and medium-sized businesses, MNCs, to government agencies.
Xprenia empowers organizations and communities to train staff or members through curated content and customizable objectives, offering both self-service and managed-service models.
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