Business Series

Business Research 101

This course will teach you about the importance of research and how to conduct one. Learn how to obtain and understand data so that it meets all of your business needs, especially if you want to improve your business communication skills!
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  • Videos

    19 Course Videos

  • Takeaways

    Industry Experts Insights
    Specially Designed Program 

  • Course Materials

    PDF Slides
    Activity Templates

What Is This About?

In this course, you'll discover the importance of research and how to conduct one. Whether you just want to improve your business communication skills, this course is designed to help you learn how to gather and interpret data so that it fits all of your business needs.

It's important that you do your homework and find credible sources for your information. You'll use best practices to build a solid foundation for your business research and also find out what tools are available to help you along the way. By the end, you'll be well-versed in how to research a topic carefully and create strong findings about it. Let's get started! 

Course Overview

Impact of good research on decision-making

Whether you are looking for information about a competitor, researching the market in which you sell your product, or investigating a business trend, being able to conduct business research will help you make better business decisions.

Understand the importance of research

Research allows you to have a better understanding of your product and stakeholders. This will enable you to identify business opportunities and effectively deliver products and services that meet your stakeholders’ requirements.  

Learn how to obtain, analyse, and present information

Collating, analysing, and presenting information is a core skill for all business professionals. Learn how to collect data, obtain reliable results, and successfully report your findings.

Learning Outcomes

  • How to conduct research to understand your product
  • Learn how to retrieve, analyse, interpret, and present data.

Who Should Attend?

  • Entrepreneurs who want to find new business possibilities

  • Sales people who want to figure out what their customers want and how to craft a convincing pitch.

Course Outline

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