Have you ever tried to explain a business model to someone? It's tough! Business models look very complex in diagrams; even something as simple as a workflow chart can be difficult to interpret. That's why businesses are turning to the Business Model Canvas, a simple way of visualising your business model.

Your startup's business model plays an important role in determining who will use your product and how you will make money. In this course, you'll learn that anyone can use a neat framework to define their business model, and that framework is called the Business Model Canvas. The canvas offers enough space to map out all the essential elements of your business model, helps you understand your business better, and allows others to better understand how your company works.