Adrian is ‘the’ Business Growth & Transformation Guy in APAC. A full-service digital sales and marketing veteran with a focus on strategy, innovation, transformation and product and revenue across blue-chip companies and SMEs and in different continents, he specialises in leading/advising cross-functional teams, creating and executing strategic plans, building effective sales and marketing strategies and teams, forging partnerships – especially on how to harness the digital, technology and gaming ecosystems to achieve desired outcomes.

He is also one of the foremost experts when it comes to planning award-winning marketing strategies within a gaming ecosystem – the single biggest marketing channel in the world.

Adrian has built and sold companies across multiple regions, as well as led senior teams at Virgin, News Corporate, CBS and Digital Turbine.